Agricultural Marketing, Trade and Prices(Paper Code: 17010401) | ||
Theory
Agricultural marketing: concepts and definition, scope and subject matter; market and marketing: meaning, definitions, dimensions and components of a market classification; market structure: conduct, performance, marketing functions, market functionaries or agencies. Producer’s surplus: meaning, types of producers’ surplus, marketable surplus; marketed surplus: importance, factors effecting marketable surplus; marketing channels: meaning, definition, channels for different products; market integration: meaning, definition, types of market integration; marketing efficiency: meaning, definition, marketing costs, margins and price spread, factors affecting the cost of marketing. International trade: GATT, WTO, implications of AOA, market access; cooperative marketing: meaning and types. Quality control: agricultural products, AGMARK, characteristics of agricultural products; agricultural prices: meaning, role and types, need for agricultural price policy; risk in marketing: meaning and importance,; |
4
5
5
4 |
Must know |
Types of risk in marketing | 1 | Desirable to Know |
Speculations and hedging. | 1 | Nice to Know |
Practical
Identification of marketing channels, study of Rythu Bazars/Apani Mandi, regulated markets and unregulated markets; estimation of marketed and marketable surplus and factors affecting it; price spread analysis and estimation of marketing efficiency through different methods; time series analysis: indices, forecasting etc; visit to marketing institutions: NAFED, APEDA, study of SWC, CWC and STC; |
8
12
16 |
Must know |
analysis of information on daily prices and arrivals of selected commodities. |
4 |
Desirable to Know |
Nice to Know | ||
Syllabus books
1. Acharya, S.S., Agarwal, N.L.1987. Agricultural Marketing in India. Oxford and IBH, New Delhi.2 2. Acharya, S.S., Agarwal, N.L.1994. Agricultural Prices and Policy. Oxford and IBH, New Delhi. 3 Philip, K. 2004. Principles of Marketing. Prentice Hall, New Delhi. |
Agricultural Marketing, Trade and Prices(Paper Code: 17010401)
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- Agricultural Marketing, Trade and Prices(Paper Code: 17010401)