Agricultural Marketing, Trade and Prices(Paper Code: 17010401)

Agricultural marketing: concepts and definition, scope and subject matter; market and marketing: meaning, definitions, dimensions and components of a market classification; market structure: conduct, performance, marketing functions, market functionaries or agencies.

Producer’s surplus: meaning, types of producers’ surplus, marketable surplus; marketed surplus: importance, factors effecting marketable surplus; marketing channels: meaning, definition, channels for different products; market integration: meaning, definition, types of market integration; marketing efficiency: meaning, definition, marketing costs, margins and price spread, factors affecting the cost of marketing.

International trade: GATT, WTO, implications of AOA, market access; cooperative marketing: meaning and types.

Quality control: agricultural products, AGMARK, characteristics of agricultural products; agricultural prices: meaning, role and types, need for agricultural price policy; risk in marketing: meaning and importance,;

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Must know

Identification of marketing channels, study of Rythu Bazars/Apani Mandi, regulated markets and unregulated markets;

estimation of marketed and marketable surplus and factors affecting it;

price spread analysis and estimation of marketing efficiency through different methods; time series analysis: indices, forecasting etc; visit to marketing institutions:

NAFED, APEDA, study of SWC, CWC and STC;

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Must know

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1.       Acharya, S.S., Agarwal, N.L.1987. Agricultural Marketing in India. Oxford and IBH, New Delhi.2

2.       Acharya, S.S., Agarwal, N.L.1994. Agricultural Prices and Policy. Oxford and IBH, New Delhi.

3       Philip, K. 2004. Principles of Marketing. Prentice Hall, New Delhi.