Fundamentals of Agri-Business Management (Paper Code: 17010601) | ||
Theory
Agribusiness: meaning, definition, structure of agribusiness (input-farm-product sectors), importance of agribusiness in the Indian economy, agribusiness management-distinctive features of agribusiness Financial management of agribusiness: importance of financial statements, balance sheet, profit and loss statement, analysis of financial statements Agro-based industries: importance and need, classification of industries, types of agro-based industries; marketing management: meaning, definitions, marketing mix, 4Ps of marketing, Market segmentation and targeting, product life cycle Project: definitions, project cycle, identification, formulation, appraisal, implementation |
6
4
5
3 |
Must know |
monitoring and evaluation; appraisal and evaluation techniques: NPV, BCR, IRR; characteristics of agricultural projects. |
2 | Desirable to Know |
Nice to Know | ||
Practical
Study of input markets: seed, fertilizers, pesticides Study of output markets: grains, fruits, vegetables, flowers Study of product markets Retail trade commodity trading Value added products; preparation of project case |
7 6 7 7 7 |
Must know |
Feasibility reports and project appraisal techniques | 4 | Desirable to Know |
Study of agro-based industries | 2 | Nice to Know |
Syllabus books
1. Downey,W.D., Troche, J.K. 1981. Agribusiness Management. Mc Graw Hill Inc.,New Delhi 2. Gittinger, J.P.1982. Economic Analysis of Agricultural Projects. The Johns Hopkins University Press, Baltimore 3. Alagumani, T., Chinnaiyan, P.,Elangovan, S.1998. Agricultural Management. Publishers K9 International, Madurai. 4. Philip,K. 2004. Marketing Management. Prentice Hall, New Delhi.
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Fundamentals of Agri-Business Management (Paper Code: 17010601)
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