Fundamentals of Agri-Business Management (Paper Code: 17010601)

Agribusiness: meaning, definition, structure of agribusiness (input-farm-product sectors), importance of agribusiness in the Indian economy, agribusiness management-distinctive features of agribusiness

Financial management of agribusiness: importance of financial statements, balance sheet, profit and loss statement, analysis of financial statements

Agro-based industries:

importance and need, classification of industries, types of agro-based industries; marketing management: meaning, definitions, marketing mix, 4Ps of marketing, Market segmentation and targeting, product life cycle

Project: definitions, project cycle, identification, formulation, appraisal, implementation

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Must know

Study of input markets: seed, fertilizers, pesticides

Study of output markets: grains, fruits, vegetables, flowers

Study of product markets

Retail trade commodity trading

Value added products; preparation of project case

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Must know

1.       Downey,W.D., Troche, J.K. 1981. Agribusiness Management. Mc Graw Hill Inc.,New Delhi

2.       Gittinger, J.P.1982. Economic Analysis of Agricultural Projects. The Johns Hopkins University Press, Baltimore

3.       Alagumani, T., Chinnaiyan, P.,Elangovan, S.1998. Agricultural Management. Publishers K9 International, Madurai.

4.       Philip,K. 2004. Marketing Management. Prentice Hall, New Delhi.