Modes of Transfer of Agricultural Technologies ((Paper Code: 17010604)

Communication: meaning, definition, models, elements and their characteristics, types and barriers in communication; extension programme planning: meaning, definitions of planning, programme, project, importance, principles and steps in programme development process, monitoring and evaluation of extension programmes

Extension teaching methods: meaning, definition, functions and classification; individual contact methods: farm and home visit, result demonstration, field trials: meaning, objectives, steps, merits and demerits; group contact methods: group discussion, method demonstration, field trips: meaning, objectives, steps, merits and demerits; small group discussion techniques: lecture, symposium, panel, debate; forum, buzz group, workshop, brain storming, seminar and conference

Mass contact methods: campaign, exhibition, farmer fair, radio and television: meaning, importance, steps, merits and demerits; factors influencing in selection of extension teaching methods and combination (media mix) of teaching methods; innovative information sources: internet, cyber cafes, video and teleconferences, kisan call centers, consultancy clinics

Agricultural journalism: meaning, scope and importance, sources of news, types, merits and limitations; diffusion and adoption of innovations: meaning, definition, models of adoption process, innovation decision process: elements, adopter categories and their characteristics, factors influencing adoption process; capacity building of extension personnel and farmers: meaning, definition; types of training, training to farmers, farm women and rural youth – FTC (Farmers’ Training Centre) and KVK (Krishi Vigyan Kendra).

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Simulated exercises on communication;

Identifying the problems, fixing the priorities and selecting an important problem for preparation of a project;

Developing a project based on identified problems in a selected village; organization of group discussion and method demonstration; visit to KVK/FTC;

Planning and writing of scripts for radio and television; audio visual aids: selection, planning, preparation,

Evaluation and presentation of visual aids; planning and preparation of visual aids: charts, posters, power point slides; planning and preparation of agricultural information materials: leaflets, folders, pamphlets, news stories, success stories, handling of public address equipment (PAE) system, still camera, video camera and LCD & LED projectors

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